Research Live post on Rethinking the Questionnaire

09 April 2018

Research Live post on Rethinking the Questionnaire
Ryan Howard, Head of Analytics at Simpson Carpenter, explains how text analysis is now front and centre in the fight against survey fatigue.

Falling levels of respondent engagement is a big deal. Not all respondents toil diligently though large grid questions nor reflect deeply upon bank after bank of attitudinal agreement statements, asked by anonymous brands.

Read the full article here.



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